Advertising is all around us and becomes ever more intrusive, aggressive and sophisticated in its appearance.
Through a variety of digital displays we are constantly being bombarded with visual imagery insistent on projecting an idealised world of commercials on to us, craving for our attention.
Our eyes and brains are programmed to detect motion so we are condemned to consume these images; there is no escape.
In this series I wanted to explore the pervasive nature of these large electronic and luminous billboards and the impact these have on our daily lives and environment.

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